ALBA IS OFFICIALLY PART OF THE UNESCO CREATIVE CITIES NETWORK
Alba has an extensive experience in organising creative, cultural projects related to wine and food. In order to realize even further intersections, and above all to experiment new forms, contents and means, Alba became part of the UNESCO Creative Cities Network.
1. ALBA IN THE LANGHE ROERO REGION
Langhe Roero is the “gastronomy district” of Piedmont Region, thanks to food and wine products.
Alba is the most representative town of the area, which includes Bra, the town where Slow Food was conceived.
APPLICATION GOALS AND OBJECTIVES
1. GROWING IN VISIBILITY AND REPUTATION
To increase the visibility and the international reputation of Alba, becoming part of the UNESCO Creative Cities of Gastronomy network. Vita Hair Man