City of Gastronomy

ALBA IS OFFICIALLY PART OF THE
UNESCO CREATIVE CITIES NETWORK

Alba has an extensive experience in organising creative, cultural projects related to wine and food. In order to realize even further intersections, and above all to experiment new forms, contents and means, Alba became part of the UNESCO Creative Cities Network.

1. ALBA IN THE
LANGHE ROERO
REGION

Langhe Roero is the “gastronomy district” of Piedmont Region, thanks to food and wine products.
Alba is the most representative town of the area, which includes Bra, the town where Slow Food was conceived.

APPLICATION GOALS
AND OBJECTIVES

1. GROWING IN VISIBILITY AND REPUTATION

To increase the visibility and the international reputation of Alba, becoming part of the UNESCO Creative Cities of Gastronomy network.

2. CROSSING CREATIVE COMPETENCIES

To expand the potential and target of the Wine and Food Cultural Heritage, with creative activities linked to cities with different creative sectors.

3. PLANNING THE FUTURE IN A FOCUSED, GLOBAL AND COOPERATIVE VISION

To plan the improvement and development of the International Cooperation activities together with other territories with similar deep-rooted and conscious cultural identities.