Alba offers a large range of possibilities to taste different typical products. From cheese to hazelnut, from wine to chocolate.


The White Truffle of Alba is the strongest gastronomic identity feature of the city.

White truffles are underground mushrooms, not cultivable, which grow in symbiosis with certain woody plants. They can be of various shapes, from spherical to flat, and have an outer layer that goes from milky white to yellow ochre, with a clear internal pulp crossed by brown veins.

The distinctive and unique aroma makes it the forbidden dream, madness and passion for all the enthusiasts and gourmets.

It is hard to describe: the aromatic range has notes that remind garlic, mushrooms and honey. There are countless species of truffles but the White Truffle of Alba (Tuber Magnatum Pico) PAT is the most prestigious one, that can reach the largest in size.

The first mention of the White Truffle of Alba dates back to 1380, the document is currently preserved in the State Archives of Turin.

Alba creativity

“More than a mushroom, more than a rare food, the truffle can be compared to a work of art.”



The Piedmont Hazelnut is widely recognised as the best in the world and refers to the fruit of the hazelnut cultivar Tonda Gentile delle Langhe, i.e. the reference area of Alba. The final product is represented by shelled hazelnuts or confectionery products ranging from giandujotto chocolates to hazelnut cream, the best known in the world is Nutella by Ferrero, and to nougat: the PAT hazelnut nougat is a typical sweet from this area.

Enrico Crippa, Ristorante Piazza Duomo, Alba (CN)


There are many products originating from this rich territory, and sparkling creativity, consolidated by national and international recognition, is not limited to the excellence in the field of wine and truffles. The Province of Cuneo, within which Alba is located, hosts the ONAF - National Organization of Cheese Tasters, founded in 1989, and currently based at the Castle of Grinzane Cavour, 8 km from Alba.


The wines are one of the most important and best-known expressions of the territory of Alba, a land of great wines among the first in Italy for the number of DOC and DOCG and for the dimension of origin designed vines area.

The quality of the wines starts from vineyards and from the experience of winemakers who continue to produce using traditional methods, whilst keeping an eye out for new trends.

A fundamental reference point for a correct approach to the wine world, are the Regional Wine Cellars, in the Alba area: Enoteca Regionale Piemontese Cavour (Grinzane Cavour, 8 km from Alba), Enoteca Regionale del Barolo (Barolo, 15 km from Alba), Enoteca Regionale del Barbaresco (Barbaresco, 8 km from Alba), Enoteca Regionale Colline del Moscato (Mango, 19 km from Alba), Enoteca Regionale del Roero (Canale, 14 km from Alba).

The territory offers a huge selection of DOCG wines, such as Barolo, Barbaresco, Roero and Roero Arneis, Asti and Moscato d’Asti, Dogliani and DOC such as Barbera d’Alba, Dolcetto d’Alba and Dolcetto di Diano d’Alba, Nebbiolo d ‘Alba, Langhe.