CREATIVITY

“Art is continuous research, assimilation of past experiences, addition of new ones, in form, content, matter, technique and means”.

What Bruno Munari, one of the major Italian designers of the 20th century, writes about art, is the Gastronomic Mission adopted by the city of Alba and what this candidature aims to express.

Alba creativity

INNOVATION

The creative restlessness that prevented Alba from resting on its achievements, though coming from its unique tradition, is generated both by its craving for new experiences and the strong desire to open its horizons for continuing to create excellence.

Alba sees UNESCO Creative Cities as the ultimate opportunity to develop profitable relationships of exceptional quality, with partners equally oriented to build their creative future on new input and collaborations on Culture and Wine and Food themes.

Enrico Crippa, Ristorante Piazza Duomo, Alba (CN)

CREATIVITY AND CULTURE

Many cultural and creative associations in Alba have collaborated with the municipal administration and continue to do so for exhibits, concerts, projects for kids, tastings, film festivals, etc.. In addition to the above-mentioned Order of the Knights of the Truffle and the wines of Alba, we mention: Famija Albeisa (one of the city’s historic associations, which has published, together with the Order, the cookbook of reference for Alba cuisine, “Nonna Genia”), the Centro Culturale S.Giuseppe for shows and concerts, the Alba Music Festival Association and the Pressenda Association for concerts, the Gruppo Fotografico Albese, Collisioni Festival - Festival for Countryside Literature, La Torre and L’Incontro associations for literary events, the Giostra Cento Torri and 9 Borghi for historical initiatives (donkey race, historical parade, medieval day, flag festival) during the International Fair of White Truffles of Alba, not to mention Fondazione Ferrero's initiatives and international art exhibitions.

There are also many collaborations with private concerns (like the opening of the private archeological and architectural sites in BRE, Cantine Pio Cesare and Cantine Ceretto) and also with the city’s Catholic diocese.

CREATIVE DECLINATIONS

Alba has gained an history and extensive experience in creative cultural experiments related to wine and food: in form, content, techniques and means achieving, for some specific aspects, the highest level of excellence.

In order to mature even further with additional intersections and creative drive, but above all to experiment new forms, content, techniques and means (e.g. crossing Cinema and Gastronomy, Food and Design, etc.), Alba proposes to organise its overall cultural life in accordance with the definition and indications provided by the UNESCO Creative City Network.


“Alba therefore views Wine and Food Creativity as continuous research, assimilation of past experiences, addition of new experiences, in form, content, technique and means”.



RESTAURANT INDUSTRY

A very active segment of the economic scenario in Alba is definitely the restaurant industry, which has over 60 spots in the city. Many restaurants and trattorias continue to propose, refining and changing, the traditional cuisine, based on the research and encouragement of associations which are very active in the food and wine awareness aspects and dissemination of the characteristics of the territory: Famija Albeisa and Ordine dei Cavalieri del Tartufo e dei Vini di Alba (Order of the Knights of the Truffle and Wines of Alba) have produced some significant publications and initiatives since the fifties of the twentieth century, and since 1986 the Slow Food (an international movement which was conceived in this area) philosophy and action have progressively gained in importance. Furthermore, in recent years, some prestigious wine producers have invested in the restaurant business attracting important professionals who have generated interesting relationships between tradition and creativity.
The Michelin Guide Italy 2015, classifies the region of Piedmont, in which Alba is located, as the second Italian region for the number of starred restaurants (with 39 restaurants: 1 *** 5 ** 33 *), with an outstanding 15 restaurants in the province of Cuneo, two in Alba and 9 in the Langhe and Roero.

Among these, arises the 3-star restaurant in Alba, Piazza Duomo *** with its chef Enrico Crippa, featured in the list of the top 15 restaurants in the world according to the british magazine Restaurant.