23 JULY 2015

Presented the 85th ed. of the International Alba white Truffle fair: between tradition and innovation

Guarene, July 23, 2015. It was officially presented, in presence of the Regional Assessor for Culture and Tourism of Piedmont Region, Antonella Parigi, the 85th International Alba white Truffle fair. The new president of the Fair, Liliana Allena, has reveled the first things about the events in program, divided into four main focuses: the world market for truffles, "for uncompromising quality"; territory, "because excellence calls for excellence"; folklore and culture, "to remember the importance of tradition and bring fresh new ideas"; finally, the Alba truffle show, "because in Alba the White Truffle is always a show". Close to classics like the “Palio of donkeys”, “the market of trifole”, there will be art exhibitions such as the one by the American artist Kiki Smith, sponsored by Ceretto family, and "Soul, the luxury of the earth", where the excellences of Made in Italy will be presented in collaboration with Bertone Design.

Among the guests, one is already certain: the great chef Gualtiero Marchesi, who will open the event, celebrating his own 85th birthday. The Mayor of Alba, Maurizio Marello, called the 2015 edition “an injection of hope and confidence. We need it and we have all the premises for success: we want to improve the already excellent results of 2014 edition, strengthening the event program and networking with many others initiatives throughout the territory around Alba”.

Source: La Stampa – National Newspaper